Search Engine Optimisation Courses

Short courses in Sydney CBD, open to everyone.

Learn search engine marketing strategies that work with our Search Engine Optimisation courses in Sydney CBD.

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Learn Search Engine Optimisation with our Search Engine Optimisation courses in Sydney CBD.

Search Engine Optimisation Courses in Sydney CBD
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Available Search Engine Optimisation courses