Search Engine Optimisation Courses in Sydney

Short courses, open to everyone.

Learn search engine marketing strategies that work with our Search Engine Optimisation courses in Sydney.

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Learn Search Engine Optimisation with our Search Engine Optimisation courses in Sydney – short courses open to the general public. We’ve been meeting the learning and education needs of the community since 1965 and are backed by the expertise of the University of Newcastle and carefully selected educators who are industry experts in their field. They bring firsthand experiences and knowledge to your learning experience, incorporating cutting-edge practices from diverse industries, sectors, and organisations. Our courses help you to develop your skills and knowledge, whether it be for professional development or personal interest. Our learning experience is the opportunity to make powerful connections by networking with other participants and our courses are continually updated to remain current, relevant and of superior quality. With courses that cover such a diverse range and designed for all stages of life, you’re sure to learn new skills and discover new ideas – hundreds of short courses make it all possible with the University of Newcastle.

Search Engine Optimisation Courses in Sydney
Course Features

Available Search Engine Optimisation courses