Search Engine Optimisation Courses

Search Engine Optimisation courses in Sydney. Open to the general public.

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results � often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Learn Search Engine Optimisation with Search Engine Optimisation courses in Sydney – created for you by the University of Newcastle.

Search Engine Optimisation Courses

Course Features

Available Search Engine Optimisation courses

SEO Course
Search Engine Optimisation courses in Sydney. Open to the general public. Learn Search Engine Optimisation with Search Engine Optimisation courses in Sydney – created for you by the University of Newcastle. Learning how to successfully optimise your websites for search engines is vital if you want to win customers and make conversions. Ranking highly in Google searches drives more traffic to your site, builds brand awareness and drives revenue. This SEO course will teach you... View course information
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Digital Marketing Course: Strategic Brand Management
Search Engine Optimisation courses in Sydney. Open to the general public. Learn Search Engine Optimisation with Search Engine Optimisation courses in Sydney – created for you by the University of Newcastle. This digital marketing course examines how to manage and set a strategy for a brand. It equips you to make strategic decisions on how to optimise your brand’s digital footprint so as to gain greatest engagement with your target audience. In this digital marketing course you will... View course information
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