Professional Storytelling Course

Professional Storytelling Course

Communication short courses in Sydney, open to everyone.

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People in all cultures have told stories since ancient times as the principal way that knowledge was passed on. People are ‘hard-wired’ for storytelling whether it’s listening to a teacher reading aloud a story to children or a leader talking about success in business. In this professional storytelling course you will learn and apply practical guidelines for creating a persuasive and memorable story, drawn from either your own or other’s experiences. In this storytelling course you will learn how to work your ideas into a convincing storyline to achieve your intended purpose for a specific audience. Negotiating meaning with the listener is core to the storytelling process and this professional storytelling course will enable you to learn new storytelling techniques that will encourage your audience to immerse themselves in your story.

Storytelling is inspiring others to transform in some way. What inspires the story teller will be a question explored in this professional storytelling course. Inspiration rouses us to new potentials by letting us rise above our everyday experiences and limitations. Research shows that inspiration can be activated, seized, and shaped through stories leading to change. Often what kick starts change is igniting a person’s motivation and this is often overlooked. Inspiration not only helps with goal attainment but also triggers creativity and helps in engendering a sense of well-being.

Learning Aims

Your credibility often rests on the stories you tell and the strength of your persuasive skills. For example, through your storytelling do you want to:

  1. Change how your audience thinks or feels about something? Or
  2. Motivate them to do something? Or
  3. Change their thinking and motivate them do something different to what they are doing now?

Learning Outcomes

This professional storytelling course will teach you how to tell memorable and engaging stories so that your audience is:

  1. Motivated to listen.
  2. Interested to learn more.
  3. Eager to adopt the new learning.

Course Content

This professional storytelling course will cover the following topics:


  • Origins of storytelling.
  • Story types.
  • The narrative.
  • Cultural appropriation of stories.

Functions of stories

  • Ideating your story.
  • Differing versions of the one story.
  • Contextualising your story.
  • Fundamentals of rhetorical ‘rules’ and ‘dialogos’.
  • Framing and reframing your ideas into compelling and well-structured narratives.

Your Audience

  • How to ‘emplot’ the storyline to address a specific question.
  • Identify, understand, and engage with different audiences.
  • Activating audience interest.

Intended Audience

This professional storytelling course is suitable for anyone who is looking to develop their storytelling capabilities and is relevant for anyone who has to present to an audience in diverse settings such as business, professional, education or leisure. This storytelling course is also suitable for professionals at all stages of their career who are seeking tips for effective storytelling.

Delivery Style

This professional storytelling course will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows participants to work through concepts introduced by the instructor in an application-focused teaching environment. Participants will be encouraged to deliver a short story to the group and receive feedback from their peers as well as from the instructor.

Course Prerequisites

There are no prerequisites for this storytelling course.

About your instructor

Ann Brewer

Ann Brewer

Professor Ann Brewer is the Dean, University of Newcastle, Sydney. Her career has spanned organisational behaviour, psychology, education and business as a researcher, lecturer, and author. Her research expertise is people at work including conflict, change, leadership, commitment, stress as well as gender.

Ann is an accredited executive coach with more than 20 years of experience enhancing the performance of individuals, teams and organisations. In that capacity she designs and develops coaching programs for whole-of-organisations as well as 1:1 coaching consultations. She begins with establishing a foundation for each client to clarify their professional aims and values for developing and sustaining leadership resilience. Her coaching strategy is focused on leadership, relationship and culture building as well as dealing with thorny issues and conducting difficult conversations.

Ann’s professional background incorporates diverse programs and initiatives for individual development, team building, organisation design, and facilitation. Her practical approach to leadership and organisation development is derived from her own senior leadership positions.

Her work has been applied in diverse industry sectors such as business, education, industrial relations, human resource management, health administration, public policy, transport and logistics; banking and mining. She has led commercial facing entities including a start-up to success.


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Training for groups of employees

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Employer Sponsorship

Employer sponsorship

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Course Features

Available classes for Professional Storytelling Course

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The University of Newcastle, Sydney Campus is a leading provider of short courses in Australia, with industry qualified and experienced educators that bring up-to-date real-world skills directly to the classroom.