SEO Course: Introduction to Search Engine Optimisation SEO Course: Introduction to Search Engine Optimisation

SEO Course: Introduction to Search Engine Optimisation Courses in Sydney and Newcastle

Learn search engine marketing strategies that work with our Search Engine Optimisation courses in Sydney and Newcastle.

Learn Search Engine Optimisation with our Search Engine Optimisation courses in Sydney and Newcastle.

Learning how to successfully optimise your websites for search engines is vital if you want to win customers and make conversions. Ranking highly in Google searches drives more traffic to your site, builds brand awareness and drives revenue. This introduction to SEO course will teach you the basics of how to optimise your website, as well as building your confidence in the world of Search Engine Optimisation (SEO).

Learning Aims

This SEO course aims to make you more knowledgeable about Search Engine Optimisation. It will demystify the jargon, bust the myths and give you a clear, practical methodology you can implement on your own website. The course aims to leave you feeling more confident and able to DIY your SEO.

Learning Outcomes

After completing this SEO course you will understand:

  1. How Google works.
  2. What the most important SEO website ranking factors are.
  3. How to identify keywords for your website.
  4. How to utilise keywords across your website.
  5. How to identify and fix common SEO issues.
  6. Off-site SEO including link building.
  7. Important tools to monitor and improve your SEO performance.

Course Content

This SEO course will cover the following topics:

Setting up for SEO success

  • Why SEO is important.
  • How Google works.
  • Search engine market share in Australia.
  • Ranking factors.
  • Algorithm updates.

Keyword selection and website optimisation

  • Keyword research and tools.
  • Important on-site SEO planning.
  • Other on-site optimisations.

Common problems and how to fix them

  • Page speed.
  • Mobile usability.
  • Thin/duplicate content.
  • Sitemap.
  • Broken links.
  • What are backlinks.
  • The importance of backlinks.
  • Evaluating links.

Game plan to beat competitors

  • Analysing competitors.
  • Building a plan to win.

Intended Audience

This SEO course is suitable for anyone who is new to SEO and is seeking to develop their understanding of search engine optimisation. This SEO course is suitable for small business owners, bloggers, content managers or copywriters, those responsible for maintaining a website and B2B or B2C marketers.

Delivery Style

This SEO course will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows participants to work through concepts introduced by the instructor in an application-focused teaching environment. Participants will challenge their understanding of the concepts and their application into their web marketing strategy.

Course Prerequisites

This SEO course has no prerequisites and is open to all members of the public.


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Course Features

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