SEO Course: Introduction to Search Engine Optimisation

SEO Course: Introduction to Search Engine Optimisation

Search Engine Optimisation short courses in Sydney, open to everyone.

Learn search engine optimisation strategies that work with our Search Engine Optimisation courses in Sydney.

Learn Search Engine Optimisation with our Search Engine Optimisation courses in Sydney - short courses open to everyone.

Want to see more customers and achieve more conversions through your website? Learning how to successfully optimise your website is the number one way to go. It is essential to rank well in Google search results in order to succeed – this drives more traffic to your website, increases visibility, brand awareness and can even drive more sales online.

Climbing to the top of Google’s search results is not a complicated process. All it takes is direction, dedication and drive to achieve results.

According to Google, the top three ranking factors are:

  1. Links (i.e. other websites linking to yours),
  2. Content
  3. RankBrain - Google’s machine learning algorithm which determines the most relevant results to customer searches.

Through ongoing link building activities, valuable content creation and the implementation of relevant keywords related to your customers (and your business), you can meet Google’s requirements and see your website go from ranking 20th to 3rd, 2nd or even 1st.

Our introduction to SEO course will teach you the basics of optimising your website for success, as well as build your confidence in the world of Search Engine Optimisation (SEO).

Whether you’re a seasoned marketing manager, a recent graduate needing a refresher in SEO, or even a business owner looking to improve the performance of your business, our introductory course is guaranteed to see you walking away with the necessary tools for success.

Learning Aims

With this Introduction to SEO course, we aim to strengthen your knowledge about search engine optimisation. Our experienced educators will clear up the confusion, demystify the jargon, bust the myths and provide a practical methodology you can implement on your own website.

Learning Outcomes

After completing this SEO course you will understand:

  1. What is SEO.
  2. How Google works.
  3. What the most important SEO website ranking factors are.
  4. How to identify keywords for your website.
  5. How to utilise keywords across your website.
  6. How to identify and fix common SEO issues.
  7. Off-site SEO including link building.
  8. Important tools to monitor and improve your SEO performance.

Course Content

The SEO training will cover the following topics:

Setting up for SEO success

  • Google My Business.
  • Organic vs paid traffic.
  • Why SEO is important.
  • How pages are ranked.
  • User influence on rankings.
  • Mobile usability.
  • Backlinks.
  • Onsite vs offsite ranking factors.
  • Local ranking factors.
  • Google algorithm updates.
  • SEO process.
  • Lead generation vs ecommerce.

Keyword selection and website optimisation

  • Keyword research and tools.
  • Pages to optimise.
  • Site structure and on-site SEO planning.
  • Page copy optimisation.
  • Page copy tools – Siteliner, Copyscape, Screaming Frog.
  • Product page optimisation.
  • Importance of backlinks.
  • How to create amazing content (and then promote it).
  • What are backlinks?
  • The importance of backlinks to your SEO.
  • Tactics to build links.

Game plan to beat competitors

  • Analysing competitors.
  • Building a plan to win.

Tracking and measuring results

Common problems and how to fix them

  • Page speed.
  • Mobile usability and mobile first indexing.
  • Thin and/or duplicate content.
  • Sitemaps.
  • Broken links.
  • Multiple website versions and preferred domains.

Intended Audience

This SEO course is suitable for anyone who is new to SEO and is seeking to develop their understanding of search engine optimisation. This SEO course is suitable for small business owners, bloggers, content managers or copywriters, those responsible for maintaining a website and B2B or B2C marketers.

Delivery Style

The SEO training will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows participants to work through concepts introduced by the instructor in an application-focused teaching environment. Participants will challenge their understanding of the concepts and their application into their web marketing strategy.

Course Prerequisites

This SEO course has no prerequisites and is open to all members of the public.

Bring Your Own Device

This is a Bring Your Own Device (BYOD) course where participants are required to bring with them a fully-charged Windows or Mac laptop. We recommend bringing your laptop charger also.

About your instructor

Scott Evans

Scott Evans

Scott Evans is an experienced SEO professional, digital marketer and part time coffee drinker. He’ll guide participants through the sometimes confusing world of SEO and digital marketing. Scott has been lucky to work in SEO for 10+ years and have helped 100s of businesses, big and small, improve their presence on Google. From working with ASX listed companies and startups alike, Scott learnt that while improving your SEO traffic and sales can be challenging there is a clear process that works. Scott is excited to share the strategies and tools we use at Gorilla 360, to help you improve your keyword rankings, grow traffic and have fun doing it.


Payment

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Request an invoice and enrolment for employees of your organisation.

Training

Training for groups of employees

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Employer Sponsorship

Employer sponsorship

Your employer may be willing to pay for your course. Find out more.


Course Features

Available classes for SEO Course: Introduction to Search Engine Optimisation

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The University of Newcastle, Sydney Campus is a leading provider of short courses in Australia, with industry qualified and experienced educators that bring up-to-date real-world skills directly to the classroom.