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SEO Course

SEO Course

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Search Engine Optimisation courses in Sydney. Open to the general public.

Learn Search Engine Optimisation with Search Engine Optimisation courses in Sydney at NEWCourse – created for you by the University of Newcastle.

Learning how to successfully optimise your websites for search engines is vital if you want to win customers and make conversions. Ranking highly in Google searches drives more traffic to your site, builds brand awareness and drives revenue. This SEO course will teach you everything you need to know to optimise your website, as well as building your confidence in the world of Search Engine Optimisation (SEO).

Learning Aims

This SEO course aims to make you more knowledgeable about Search Engine Optimisation. It will demystify the jargon, bust the myths and give you a clear, practical methodology you can implement on your own website. The course aims to leave you feeling more confident and able to DIY your SEO.

Learning Outcomes

After completing this SEO course you will understand:

  1. Why SEO is important to your business.
  2. How search engines work, how the algorithm functions and returns results.
  3. The main elements of the Search Engine Results page.
  4. The 3 most important issues for technical SEO, how to find and fix them.
  5. The basics of keyword research.
  6. How to optimise on-page copy and images.
  7. How to build links safely and effectively.
  8. Great free and paid tools to plan, track and measure your SEO success.

Course Content

This SEO course will cover the following topics:

What is SEO?

  • Why SEO is so important to your business.
  • Learn the basics of SEO and how it works.
  • Understand the four main factors that affect search engine rankings.
  • Learn about the different algorithm updates and what they mean for your website.
  • Learn the 6 steps to SEO Success.

Technical SEO

  • Understand the key technical issues most websites face and how to fix them.

Keyword Research

  • Understand the different ways people search using search engines.
  • Learn how to choose keywords that will help you rank and get more conversions.
  • Understand the impact of conversational search.

On-page optimisation

  • How to structure your page and where to place your keywords.
  • How to optimise images for search engines.
  • How to write powerful, clickable headlines.
  • The importance of readability.
  • What are backlinks and why are they important?
  • How to review your current back links.
  • How to earn new backlinks and drive up your authority.
  • What to do about dodgy links.

SEO Tools and measurement

  • What are the key factors – other than ranking – for measuring SEO success?
  • What free tools are available?
  • What are the best paid SEO tools?

Intended Audience

This SEO course is suitable for anyone who is new to SEO and is seeking to develop their understanding of SEO. The course would be suitable for small business owners, bloggers, content managers or copywriters, those responsible for maintaining a website and B2B or B2C marketers.

Delivery Style

This SEO course will be delivered as an interactive workshop consisting of an instructor lead lecture, group and individual activities. This training approach allows participants to work through concepts introduced by the instructor in an application-focused teaching environment. Participants will challenge their understanding of the concepts and their application into their web marketing strategy.

Course Prerequisites

This SEO course has no prerequisites and is open to all members of the public.

Classes

$459 inc GST
Enrol Now
There are places available
$459 inc GST
Enrol Now
There are places available
$459 inc GST
Enrol Now
There are places available
$459 inc GST
Enrol Now
There are places available

No classes that suit you? Please join our waitlist and we will notify you when we have places available. Join Waitlist

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