Sales Training Course

Sales Training Course

Short courses in Sydney CBD, open to everyone.

Put your customers first and achieve outstanding results with our Sales & Service courses in Sydney CBD.

Learn Sales & Service with our Sales & Service courses in Sydney CBD – short courses open to everyone.

For many businesses the opportunities for securing sales are now global. With research suggesting that traditional sales techniques are becoming less effective, individuals and businesses need to adapt and develop robust approaches to their sales process in order to present their customers with a unique selling proposition and ensure sales success.

This sales course will focus on the new sales approaches, essential for any sized business operating in the global market place. As global opportunities for sales are presented, the risks associated with competition stretch further than our local competitors-Simply keeping up with your local competitors may no longer be enough. This sales course will give you the skills you need to respond to the changing environment and maintain your competitive advantage. You will explore the principles of selling, develop your understanding of current consumer behaviour and focus your efforts on securing the sale.

Learning Aims

This sales course aims to:

  • Outline the paradigm shift required to move from the old to the new sales techniques.
  • Help you to make the most of your sales time by practising ‘The Sales Process’.
  • Outline effective sales techniques for face-to-face, telephone and internet sales: Highlighting the fact that the customer also likes to be treated as a person and their perception of this can affect a sale.

Learning Outcomes

At the completion of this sales course you will be able to:

  1. List the key components of the ‘New Sales Techniques’.
  2. Explain the benefits of understanding the sales process in maximising sales results.
  3. Demonstrate effective sales techniques using a variety of mediums.
  4. Demonstrate effective communication techniques.
  5. Understand the components of ‘Relationship Selling’ and the role it plays in maintaining and acquiring new customers.

Course Content

This sales course will cover the following content:

  • Creating a positive first impressions
  • Initiating sales conversations (including up and cross selling)
  • Old to new sales techniques
  • The Eight (8) Step Sale Process model
  • Effective sales techniques (Face-to-Face / Telephone / Other)
  • Effective communication and the use of voice modulation and non-verbal techniques
  • The basics of conflict resolution and assertive behaviour
  • Tips and hints to improve results
  • Building rapport and relationships
  • Selling to difficult customers
  • Time management
  • The ‘Relationship Selling’ model
  • Measuring your performance.

Intended Audience

This sales course is suitable for anyone in a role where the effective management of the sales process is required. This sales course is also suitable for those new to a leadership role, where sales is a key focus.

Delivery Style

This sales course will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.

Course Prerequisites

This sales course has no prerequisites and is open to all members of the public.



Available for alumni, concession cardholders, seniors, staff and students.

Employer Sponsorship

Employer sponsorship

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Training for groups of employees

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Self service enrolment for organisations

CorporatePass enables you to enrol participants with deferred payment.

Course Features

Available dates for Sales Training Course

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