Sales Training Course

Sales Training Course

Short courses in Sydney, open to everyone.

Put your customers first and achieve outstanding results with our Sales & Service courses in Sydney.

Learn Sales & Service with our Sales & Service courses in Sydney – short courses open to everyone.

For many businesses the opportunities for securing sales are now global. With research suggesting that traditional sales techniques are becoming less effective, individuals and businesses need to adapt and develop robust approaches to their sales process in order to present their customers with a unique selling proposition and ensure sales success.

This sales course will focus on the new sales approaches, essential for any sized business operating in the global market place. As global opportunities for sales are presented, the risks associated with competition stretch further than our local competitors-Simply keeping up with your local competitors may no longer be enough. This sales course will give you the skills you need to respond to the changing environment and maintain your competitive advantage. You will explore the principles of selling, develop your understanding of current consumer behaviour and focus your efforts on securing the sale.

Learning Aims

This sales course aims to:

  • Introduce you to current sales analysis and trends.
  • Highlight characteristics and skills required to sell effectively.
  • Outline sales techniques from various contexts, such as face-to-face and inbound and outbound telephone contexts.
  • Highlight behaviour to support the continuation of your pipeline.
  • Integrate customer service principles to maximise sales results.

Learning Outcomes

At the completion of this sales course you will be able to:

  1. Identify current sales processes that will improve your sales targets.
  2. Recognise and develop personal characteristics such as networking, which will contribute to influencing prospective clients.
  3. Adapt between communication techniques used in a variety of selling contexts.
  4. Analyse a sales presentation.
  5. Use strategies to decide if a lead is worth the investment.
  6. Identify appropriate after sales service skills.
  7. Brainstorm different techniques to improve your resilience.

Course Content

This sales course will cover the following content:

Introduction to Sales

  • Selling in the current competitive environment.

Prospecting – Do Your Research

  • Identifying your customer.
  • Know your competition.
  • Be an expert in what you are selling.

Make Contact with the Prospective

  • Building rapport is key.
  • Learn to network.
  • Don’t sell a product; solve a problem.

Assessing Lead Viability

  • Strategies to assess whether to pursue leads.

Effective Sales Presentations

  • Identify skills and characteristics of excellent sales presentations.
  • Introduction to effective communication skills.
  • Actively listening to ask the right questions.
  • Objection handling.
  • Closing the sale.

After Sales Service

  • Making the sale and retaining your customer.
  • Customer service from a sales perspective.

Supporting Your Pipeline

  • Strategies and techniques to extend your pipeline.

Sales Techniques

  • Analysis of various selling techniques for different situations.

Being Resilient

  • Develop strategies to remain resilient.

Intended Audience

This sales course is suitable for anyone in a role where the effective management of the sales process is required. This sales course is also suitable for those new to a leadership role, where sales is a key focus.

Delivery Style

This sales course will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.

Course Prerequisites

This sales course has no prerequisites and is open to all members of the public.

Andrew Vitalis is a goal oriented professional, who is adaptable, with strong organisational and communication skills, focused on learner and stakeholder outcomes. Strategic and insightful, empathic and approachable, combined with an eye for detail, to consolidate learning and development for teams and individuals.

Get $25 off

Get $25 off

Receive a $25 gift voucher to use toward your first enrolment.



Available for alumni, concession cardholders, seniors, staff and students.

Employer Sponsorship

Employer sponsorship

Your employer may be willing to pay for your course. Find out more.


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Training for groups of employees

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Self service enrolment for organisations

CorporatePass enables you to enrol participants with deferred payment.

Course Features

Available dates for Sales Training Course

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