Sales Course

Sales Course

Sales & Service short courses in Sydney, open to everyone.

Put your customers first and achieve outstanding results with our Sales & Service courses in Sydney.

Learn Sales & Service with our Sales & Service courses in Sydney - short courses open to everyone.

For many businesses the opportunities for securing sales are now global. With research suggesting that traditional sales techniques are becoming less effective, individuals and businesses need to adapt and develop robust approaches to their sales process in order to present their customers with a unique selling proposition and ensure sales success. This sales course will focus on the new sales approaches, essential for any sized business operating in the global market place. As global opportunities for sales are presented, the risks associated with competition stretch further than our local competitors. Simply keeping up with your local competitors may no longer be enough. This sales course will give you the skills you need to respond to the changing environment and maintain your competitive advantage. In this sales course you will explore the principles of selling, develop your understanding of current consumer behaviour and focus your efforts on securing the sale.

Learning Aims

This sales course aims to:

  • Introduce you to current sales analysis and trends.
  • Highlight characteristics and skills required to sell effectively.
  • Outline techniques from various contexts, such as face-to-face and inbound and outbound telephone contexts.
  • Highlight behaviour to support the continuation of your pipeline.
  • Integrate customer service principles to maximise results.

Learning Outcomes

At the completion of this sales course you will be able to:

  1. Identify current sales processes that will improve your sales targets.
  2. Recognise and develop personal characteristics such as networking, which will contribute to influencing prospective clients.
  3. Adapt between communication techniques used in a variety of selling contexts.
  4. Analyse a sales presentation.
  5. Use strategies to decide if a lead is worth the investment.
  6. Identify appropriate after sales service skills.
  7. Brainstorm different techniques to improve your resilience.

Course Content

This sales course will cover the following content:

Introduction to sales

  • Selling in the current competitive environment.

Prospecting – Do Your Research

  • Identifying your customer.
  • Understand what your competition is doing and your unique selling points.
  • Know your product – be an expert in what you’re selling.

Make Contact with the Prospective

  • Why build rapport?
  • Creating an effective Elevator Pitch.
  • Discuss different networking skills including building relationships, staying in touch, use social media and listen more.
  • Don’t just sell a product; solve a problem.

Assessing Lead Viability

  • Introduce and analyse the Lead Qualification process.
  • Strategies to assess whether to pursue sales leads.

Effective Sales Presentations

  • Identify skills and characteristics of excellent sales presentations such as the use of storytelling, contrasting and making the presentation customer-centric.
  • Introduction to effective communication skills.
  • Actively listening to ask the right questions.
  • Objection handling.
  • Closing the sale.

After Sales Service

  • Making the sale and retaining your customer.
  • How do you support your customer after the sale?
  • Customer profiling, data recording and seeking feedback.
  • Customer service from a sales perspective.
  • Complaint handling

Managing Your Pipeline

  • Why is your pipeline important?
  • Strategies and techniques to extend your pipeline:
    • regular client contact
    • internal team communication and collaboration
    • using data to identify and promote further opportunities.

Sales Techniques

  • Analysis of various selling techniques for different situations.
    • Baselining – identifying discussion points and helping the prospective customer to relax.
    • Reading and analysing their body and para-language.
    • Building client trust.
    • Keeping organised – creating customer profiles.
    • Return on Investment selling.

Being Resilient

  • What is resilience and how does it help sales people?
  • Develop strategies to remain resilient in a competitive marketplace.
    • Control and Influence.
    • Self-reflection.
    • Perfectionism.

Intended Audience

This sales course is designed for anyone in a role where the effective management of the sales process is required. This sales course is also suitable for those new to a leadership role, where sales is a key focus.

Delivery Style

This sales course will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.

Course Prerequisites

This sales course has no prerequisites and is open to all members of the public.

Andrew Vitalis is a goal oriented professional, who is adaptable, with strong organisational and communication skills, focused on learner and stakeholder outcomes. Strategic and insightful, empathic and approachable, combined with an eye for detail, to consolidate learning and development for teams and individuals.

Get $25 off

Get $25 off

Receive a $25 gift voucher to use toward your first enrolment.

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Training

Training for groups of employees

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Course Features

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