Persuasive Skills Course: Persuading for Results

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This persuasive skills course will focus on Persuading for Results® and will prepares you to win business. In this increasingly complex world, the skill of persuasion is becoming more valuable. Competitors are hungry for business and are aggressively discounting their prices. In challenging economic conditions, winning business is getting tougher.

Persuading customers to increase your share of their spend needs a higher skill than simply presenting information. In this persuasive skills course we focus on persuasion where the objective is to get the decision makers or audience to take action. Having executives and senior manager’s act is not just about providing a technical solution, not just about logic, it is about moving them to a decision.

Prospects will respond when you use emotion plus logic, to show them you understand their critical needs and you can show them you provide better value than other best-in-class competitors.

To win and change you need to: build relationships with decision makers and audiences faster; reduce audience’s uncertainty about your solution; motivate decision makers and audiences to act faster.

This intensive persuasive skills course includes the Persuading for Results Model®, a unique process to help you confidently persuade. It highlights the need to manage both emotion and logic with key internal and external stakeholders. Participants will learn to persuade by communicating how they will create value and how they will seek actions for commitment.

Course Features

Unique to NEWCourse at UON Sydney, this persuasive skills course will not only present you with concepts, but it will empower you with practical insights and tools which will support you once back in the workplace.

Before the course

Prepare a one page summary of an existing persuasion challenge that you are presented with in your workplace. Supported by our expert instructor, this summary will provide the basis for your personalised approach to the course.

After the course

In addition to the learning outcomes you will receive the following resources after attending this course:

  • Comprehensive course notes to refer to once back in the workplace.
  • An online Persuasion Tool.
  • A copy of the eBook How can you Persuade more effectively.

Learning Outcomes

After successfully completing this persuasive skills course participants will:

  1. Understand how to engage the hearts and minds of their audience.
  2. Dramatically improve their chances of winning the business or making the sale.
  3. Create more compelling messages on value.
  4. Create persuasive presentations, faster.

Course Content

This persuasive skills course will cover the following content:

Psychology & Understanding

  • Common mistakes
  • How to persuade for results
  • The psychology of buying
  • Presenting value to decision makers
  • How to prepare faster

Logic & Emotion

  • The persuasive power of engaging the audience
  • Create logic: how to use structure to encourage action
  • Create emotion: how to use the power of emotion in business

Intended Audience

This persuasive skills course is suitable for anyone looking to develop their powers of persuasion including supervisors, team leaders and managers in the early to middle stage of their careers. The course has been designed for all members of the public including professionals from diverse sectors.

Delivery Style

This persuasive skills course will be delivered as an interactive workshop consisting of a instructor lead lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.

Course Prerequisites

This persuasive skills course has no prerequisites and is open to all members of the public.

After completing this persuasive skills course you may also be interested in:

About the Instructor

Stephen Kozicki M Bus, Dip.Trg & Assess, Grad Cert Marketing, Adjunct Professor

With over 30 year’s experience conducting high impact workshops, both in Australia and overseas, Stephen has become a highly sought-after presenter on a range of business topics. His areas of specialisation include influencing and negotiating in the 21st century, strategic account management, effective presentation skills and turning creativity into innovation.

Stephen has studied advanced influencing and negotiating skills at Harvard University, spent many years developing account strategies for industry groups and was involved in major contract negotiations with some of the top 500 companies in Australia. Stephen is the author of three best-selling books: The Creative Negotiator, which has been translated into seven languages with over 120,000 copies sold worldwide. Persuading for Results and Managing B2B customers you can’t afford to lose. He is also the co-creator of the highly acclaimed The Idea Pack.

He is an alumni of the Harvard Negotiation Project, Boston, USA.

Recently Stephen has been appointed to the Qantas feedback panel and as an advisor to the Harvard Business Review Magazine (HBR).

Course Features

Available course dates

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