Persuasive Writing Course

Persuasive Writing Course

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To be successful in a business environment, people need to know how to write persuasively and engage their readers, whether they write marketing or promotional copy, reports or blogs and speeches. This persuasive writing course aims to equip you with powerful writing techniques that will help you to win the hearts and minds of your colleagues, customers or the wider population.

In this persuasive writing course you will learn how every aspect of writing, from setting the right tone for your audience and making perfect word choices, to crafting your sentences and shaping the overall document for maximum impact, affects the impact you have on your readers. This advanced writing course will give you a new understanding of the psychology of persuasion, and a toolkit of rhetorical and literary devices to make your words sing.

If you want to lift your writing game to engage and influence your readers, this persuasive writing course is for you.

Learning Outcomes

At the completion of this persuasive writing course you will:

  1. Understand the importance of a persuasive writing structure to present material effectively.
  2. Be able to write sentences that engage the reader and convey your messages effortlessly.
  3. Choose words that are fresh, emotive and precise, and suit your audience.
  4. Win minds through the deft use of convincing facts and figures.
  5. Win hearts by using persuasive writing techniques such as rhetoric, storytelling and even literary devices to enhance the power of your language.
  6. Use an understanding of the psychology of persuasion to put your messages across more effectively.

Course Content

The following persuasive writing topics will be covered:

Mastering your persuasive material

  • Putting the audience first.
  • Structuring your persuasive content for maximum clarity, impact and focus.
  • Choosing the right tone for each audience.
  • Constructing sentences elegantly for impact.
  • Making skilled persuasive word choices.

Winning the minds of your readers

  • Building a logical persuasive argument.
  • Selecting key facts that are persuasive.
  • Presenting facts in a way that maximises their persuasive impact.
  • Using show don’t tell: letting the facts speak for themselves.

Winning the hearts of your readers.

  • Applying the psychology of persuasion to writing.
  • Using powerful, time-honoured rhetorical tools.
  • Using literary devices that can supercharge your words.
  • Understanding and using the power of storytelling.

Intended Audience

This persuasive writing course is suitable for anyone who writes well at work and wants to increase the emotive and persuasive power of their words through this advanced course. This persuasive writing course is designed for those who need to write persuasive and engaging copy, including marketers and bloggers.

Delivery Style

This persuasive writing course will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows participants to work through concepts introduced by the instructor in an application-focused teaching environment. Participants will challenge their understanding of the concepts and consider their application once back in their individual workplace

Course Prerequisites

This persuasive writing coursehas no prerequisites and is open to all members of the public. You should be familiar with basic business writing principles and be able to write with purpose and clear expression. If you feel that you do not yet have these skills, we recommend attending the Business Writing Course before attempting this course.

About your instructor

Tony Spencer-Smith

Tony Spencer-Smith

Tony Spencer-Smith loves words. He has worked with them all his life – ever since he published his own magazine while still in primary school. He moved on to become a prominent journalist, an award-winning novelist and a corporate writer and editor. In his training, he inspires others to share his enthusiasm for the power of language. Tony is one of Australia’s top corporate writing and editing trainers. In over a decade he has helped thousands of people from blue chip companies, government and not-for-profit organisations to upgrade their communication skills.

The broad experience he brings to his training includes being Editor-in-Chief of Reader’s Digest magazine in both Australia and South Africa; a senior newspaper journalist; and a corporate editorial expert who has written speeches, brochures, reports, websites and internal communications for top clients.

His children’s novel The Man Who Snarled at Flowers won the biggest literary prize in South Africa, while his latest book The Essentials of Great Writing was published in Australia in 2009.

Trainees leave Tony’s classes with a comprehensive set of writing and editing skills to raise their writing to the next level.

Articles by Tony


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Course Features

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The University of Newcastle, Sydney Campus is a leading provider of short courses in Australia, with industry qualified and experienced educators that bring up-to-date real-world skills directly to the classroom.