Marketing Communications Course

Marketing Communications Course

Marketing Communications courses in Sydney. Communicate your marketing messages effectively.

Learn Marketing Communications with Marketing Communications courses in Sydney – short courses created for you by the University of Newcastle.

This marketing communications course focuses on developing marketing, advertising and promotional communications, especially in a digital environment. In this marketing communications course the emphasis is on writing creative copy for use on Facebook, Twitter and other social media platforms. You will learn the basics for blog, public relations, social media, digital marketing, websites and online copywriting.

Learning Outcomes

After completing this Marketing Communications course you will learn how to:

  1. Develop marketing content as part of an overall digital marketing strategy.
  2. Write engaging marketing content.
  3. Create digital content for engaging your customers, who will then choose to spread this content to other customers.
  4. Turn customer conversations into online marketing opportunities.
  5. Prepare effective crisis management communications.
  6. Evaluate the effectiveness of your marketing communications.

Course Content

This marketing communications course will cover the following content:

  • The fundamentals of writing marketing content.
  • What kind of content do consumers want to engage with.
  • Sourcing ideas for content.
  • How to create engaging content.
  • Writing an irresistible headline.
  • Styles and structures to follow to keep the consumer interested, yet aligned to your marketing objectives.
  • Ensuring the right tone in your communications.
  • How to generate persuasive emotional communication supported by firm evidence.
  • Workflow tips.
  • Content quality control: fact-checking and editing.
  • Resourceful repurposing across platforms.
  • Crisis management communications.
  • Measuring and reporting communications effectiveness.

Intended Audience

This marketing communications course is suitable for anyone who is in the early stage of their career or new to preparing marketing, advertising and promotional communications and is seeking to develop skills in this area. Those new to marketing or pursuing a career in marketing may be interested in our Digital Marketing Course: Strategic Brand Management.

Delivery Style

This marketing communications course delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.

Course Prerequisites

This marketing communications course has no prerequisites and is open to all members of the public.

Course Features

Available course dates

No dates that suit you? Be the first to know when we schedule more. Get notified.