Marketing Course: Marketing Communications (Sydney)

Marketing Course: Marketing Communications

Learn to communicate your marketing messages effectively with our Marketing Communications courses in Sydney.

Learn Marketing Communications with our Marketing Communications courses in Sydney.

This marketing course focuses on developing marketing communications as well as advertising and promotional communications, especially in a digital environment. In this marketing course the emphasis is on writing creative copy for use on Facebook, Twitter and other social media platforms. You will learn the basics for blog, public relations, social media, digital marketing, websites and online copywriting.

Learning Outcomes

After completing this marketing course you will learn how to:

  1. Develop marketing communication content as part of an overall digital marketing strategy.
  2. Write engaging marketing content.
  3. Create digital communication content for engaging your customers, who will then choose to spread this content to other customers.
  4. Turn customer conversations into online marketing opportunities.
  5. Prepare effective crisis management communications.
  6. Evaluate the effectiveness of your marketing communications.

Course Content

This marketing course will cover the following content:

  • The fundamentals of writing marketing communications content.
  • What kind of content do consumers want to engage with.
  • Sourcing ideas for content.
  • How to create engaging content.
  • Writing an irresistible headline.
  • Styles and structures to follow to keep the consumer interested, yet aligned to your marketing objectives.
  • Ensuring the right tone in your communications.
  • How to generate persuasive emotional communication supported by firm evidence.
  • Workflow tips.
  • Content quality control: fact-checking and editing.
  • Resourceful repurposing across platforms.
  • Crisis management communications.
  • Measuring and reporting communications effectiveness.

Intended Audience

This marketing course is suitable for anyone who is in the early stage of their career or new to preparing marketing communications, advertising and promotional communications and is seeking to develop skills in this area. Those new to marketing or pursuing a career in marketing may be interested in our Digital Marketing Course: Strategic Brand Management.

Delivery Style

This marketing course delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.

Course Prerequisites

This marketing course has no prerequisites and is open to all members of the public.

John Scott applies the latest advanced practices in the fields of business, leadership, organisational psychology, analytics and engineering to educational delivery. He has been involved in management and training for more than 30 years. He has held senior corporate and general management positions for multinationals across a range of industries, both in Australia and overseas.

Today as a global management consultant working across all continents, John captures the most recent thinking and practices in the short courses he teaches at University of Newcastle. John is multi-disciplinary, being degree qualified in business, psychology and statistics. He is also an accredited lean engineering practitioner. He has spent the last 15 years designing courses for a range of leading public universities in Australia, as well as one of the world’s largest private universities headquartered in USA. With this background, he brings to UoN the most up to date short courses for equipping and developing today’s modern professional in the world’s leading practices.

Globe

TOP 1%

universities in the world*

Student

13 in top 200

13 UON disciplines ranked in top 200 in the world*

Stars

5 Stars

Good Universities Guide*

Course Features

Available dates for Marketing Course: Marketing Communications

No dates that suit you? Be the first to know when we schedule more. Get notified.