Google Ads (AdWords) Course

Google Ads (AdWords) Course

Google Ads (AdWords) short courses in Sydney, open to everyone.

Learn search engine marketing strategies that work with our Google Ads (AdWords) courses in Sydney.

Learn Google Ads (AdWords) with our Google Ads (AdWords) courses in Sydney - short courses open to everyone.

Are you struggling to bring customers to your website and grow your business? Google Ads (AdWords) is the easiest and fastest way to put your business right in the path of your ideal customers, tailoring the experience to suit what they are searching for. They are extremely effective for driving new customers to your website and promoting your products, potentially to many people who were not even aware that you existed.

Also known as Search Engine Marketing, SEM or PPC, you pay a fee for every click to your website. Google Ads offer a number of different ad types, that all cater for different types of searches, and work best for promoting different products or businesses. These include search ads, display ads, dynamic search ads, Google Shopping ads, and remarketing advertising.

Google Ads are very effective, trackable and easily scalable, and generally user friendly. But when your results start throwing around CPC, Impression Share and Quality Scores, how do you know that you’re doing the most with your money? Without correct set up and management, Google Ads can quickly become an expensive burden, and end up wasting a lot of your budget.

Whether you are a business owner, marketing manager, or even marketing graduate needing a refresher, this Google Ads course is tailored to give you the tools to conquer the Google advertising market and grow your business. Even if you have never used Google Ads, or if you need more information to successfully run your campaigns, this Google Ads course will take you through the basics of how Google Ads work, strategy and ad creation, running your account, and how to get the best results for your business and your money.

Learning Aims

This Google Ads management course aims to strengthen your understanding of Google Ads and managing your account. Our experienced educators will give you the tools to optimise your bids and budget, knowledge to understand the data metrics and tracking, and the confidence to run your own Google Ads account and advertising campaigns.

Learning Outcomes

After completing this Google Ads course you will understand:

  1. What is Google Ads.
  2. How Google Ads works.
  3. How to develop a strategy to help you achieve your objectives.
  4. How to setup your own Google Ads account.
  5. How to identify keywords to target in your Google Ads.
  6. How to write effective Google Ads that drive action.
  7. Key ingredients for a high converting landing page.
  8. How to successfully structure and manage your campaigns.
  9. Different campaign types and when to use them.
  10. Benchmarks and best practices.

Course Content

The Google Ads course will cover the following topics:

What is Google Ads

  • Organic vs Paid.
  • Types of Ads: Search, Dynamic search, Remarketing, Display, Shopping.

How Google Ads Works

  • Bidding.
  • Ad Rank.


  • What to do and why.

Setting up your account

Search campaigns

  • Best practices for structuring your campaigns and Ad Groups.

Keyword Research

  • Finding and mining keyword opportunities.
  • Keyword Planner.
  • Keyword match types – broad, phrase, exact, broad match modifier.

Writing effective ad copy

  • Headlines, descriptions and call to actions.
  • Using ad extensions.

Landing pages

  • Best practices and examples.

Launching, testing and management

  • Daily bids and budgets.
  • Search terms report.
  • Keyword quality score.
  • Testing ads.

Google Shopping

Google Display

  • Display network.
  • Remarketing.

Measuring your success – performance indicators & benchmarks

  • Key metrics: CPC, CTR, ROAS, CPA, Impression Share.
  • Tracking conversions – importing from Google Analytics.


  • Common pitfalls and how to avoid them.

Intended Audience

This Google Ads Management Course is intended as an introductory course for setting up and creating a Google Ads account & campaigns. It is suitable for anyone who is new to Google Ads or Price Per Click advertising, or is seeking to develop their understanding of Google Ads management. The Google Ads Management Course is suitable for small business owners, B2B or B2C marketing professionals or graduates, and anyone wanting to take over PPC marketing inside their company.

Course Prerequisites

This Google Ads course has no prerequisites and is open to all members of the public.

Bring Your Own Device

This is a Bring Your Own Device (BYOD) course where participants are required to bring with them a fully-charged Windows or Mac laptop. We recommend bringing your laptop charger also.

About your instructor

Nathan Manning

Nathan Manning

Nathan Manning is an experienced digital marketer, Google Ads guru and dad joke enthusiast. As one of the founders of Gorilla 360, he has been working in the digital marketing space for over 10 years, working with hundreds of businesses, from large multinationals, to bricks and mortar small businesses, to innovative startups. Learning from these experiences, he knows that with careful strategy and management, it is possible for a business of any size to gain huge growth through the power of Google Ads. Nathan is looking forward to guiding you through the world of Google advertising, and is excited to share his knowledge to help you grow your digital marketing expertise.


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Training for groups of employees

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Employer Sponsorship

Employer sponsorship

Your employer may be willing to pay for your course. Find out more.

Google Ads (AdWords) Courses

Google Ads (AdWords) CourseWed 11 Dec 2019
Google Ads (AdWords) CourseTue 11 Feb 2020
Google Ads (AdWords) CourseThu 16 Apr 2020
Google Ads (AdWords) CourseThu 18 Jun 2020
Course Features

Available classes for Google Ads (AdWords) Course

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The University of Newcastle, Sydney Campus is a leading provider of short courses in Australia, with industry qualified and experienced educators that bring up-to-date real-world skills directly to the classroom.