Email Marketing Course

Email Marketing Course

Short courses in Sydney CBD, open to everyone.

Take your email marketing to the next level with our Email Marketing courses in Sydney CBD.

Learn Email Marketing with our Email Marketing courses in Sydney CBD – short courses open to everyone.

In order for business owners, startups and entrepreneurs to operate successfully in today’s global market place, its practitioners need to become knowledgeable about available online and digital marketing tools to increase product and service awareness and to grow the client base. Email marketing is a vital tool as part of the marketing mix that can be linked to existing websites and social media strategies.

Learning Aims

This email marketing course aims to make you knowledgeable about relevant aspects of digital marketing and focuses on email digital campaigns for your business. This email marketing course will help develop your understanding in using online systems to design, delivery and measure an online marking campaigns with email and other online tools. This email marketing course will also equip you with sound knowledge of current digital design theory that can be used with any email campaign to ensure you effectively communicate with your customer base.

Learning Outcomes

After completing this email marketing course you should be able to:

  1. Identify the different types of email marketing techniques.
  2. Be able to plan, design, test and send email campaigns.
  3. Integrate with other platforms such as blogs, CMS websites and social media.

Course Content

This email marketing course covers the following topics:

Introduction to email marketing

  • Online marketing principles.
  • Strategies of email marketing.
  • Mobile Optimisation and Responsive Designs.
  • Email marketing platforms (MailChimp and others).

Design elements for email campaigns

  • Designing email templates.
  • Creating signup pages.
  • Creating lists and target audiences (segmentation).

Content for your email campaigns

  • Email marketing writing styles.
  • Image optimisation and rich media.
  • Audio/video integration.

Types of email marketing campaigns

  • Newsletters.
  • Product launches.
  • Specials and ecommerce.
  • SMS campaigns.

Integration

  • Integrations with ecommerce.
  • Integration with Blogs.
  • Integration with Social Media.
  • Exploring browser extensions and apps.

Legal considerations

  • Lists and permissions.
  • Copyright.
  • Spam Act.
  • Privacy issues.

Intended Audience

This email marketing course is suitable for anyone who is new to email marketing and is seeking to develop opportunities for their business, ecommerce or startup within this area.

Delivery Style

This email marketing course is presented as a practical, instructor-led computer-based course. In this course you’ll have dedicated access to a computer exclusively for your use and will create free accounts to email management systems, such as MailChimp, to set up and test an active online and mobile campaign.

Course Prerequisites

This email marketing course has no prerequisites and is open to all members of the public.

Sam Bizri is an award-winning eLearning Designer, Lecturer, EDUpreneur.

Experienced Lecturer and Educational Designer with a demonstrated history of working in the higher education industry in the areas of online teaching and learning. Skilled EDUpreneur with good track record in assisting StartUps and training organizations with online education strategies and implementation.

Sam is certified in many learning management systems and has won the Catalyst eLearining Award at the Global Blackboard Conference in 2014.

Sam’s current interest is in the areas of new disruptive technologies such as Virtual Reality, Augmented Reality and the effect/possibilities they may bring to the field of future teaching and learning. He has been teaching eCommerce, Digital Marketing, eLearning for more than ten years.

Sam graduated with a degree in adult education (UTS), masters in Business and Technology (UNSW) and Masters in eLearning (UTS). He is a strong believer of lifelong learning.

Catalyst Award Winner and Certified Trainer.

Discounts

Discounts

Available for alumni, concession cardholders, seniors, staff and students.

Employer Sponsorship

Employer sponsorship

Your employer may be willing to pay for your course. Find out more.

Gift Voucher

Gift voucher

A gift voucher makes the perfect gift to suit every special occasion.

Payment

Need an invoice to make payment?

Use our invoice authorisation to request one for your organisation.

Training

Training for groups of employees

Learn more about enterprise training for organisations.

CorporatePass

Self service enrolment for organisations

CorporatePass enables you to enrol participants with deferred payment.

Course Features

Available dates for Email Marketing Course

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