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Design Thinking Course: The Way To Customer Centricity

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Design Thinking courses in Sydney. Develop creative ways to solve specific issues.

Learn Design Thinking with Design Thinking courses in Sydney at NEWCourse – created for you by the University of Newcastle.

"Innovation and Creativity are now widely accepted as the driving forces behind business success, and are among the most highly prized qualities in today’s leaders". Tom Kelley, Bestselling author of The Art of Innovation

This design thinking course will engage you in the concept of human-centred design and utilise the principles of design thinking to engage customers and convert engagement into sales. This is both essential and integral to innovation and growth.

For a while there in the 90’s and the 00’s we forgot that the customer was at the centre of everything we do. We are returning to a human centred interaction with our clients and customers. But what does that really mean and how do we truly step into our customers' shoes?

There is no more “business as usual”. In order to be sustainable, business must be in touch with their client/customer and the consumer needs. To remain still and be complacent will eventuate in business decline. Design thinking teaches us that everything can be prototyped quickly.
 
"Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success." Tim Brown, President and CEO, IDEO.

Learning Aims

This design thinking course aims to:

  • Identify customer pain points and provide solutions through products (goods or services).
  • Provide you with the added benefits of divergent thinking techniques through group interactions and workshop activities.
  • Have you walk a mile in your customers shoes and understand how to execute while remaining innovative and creative.

Learning Outcomes

At the completion of this design thinking course you will understand:

  1. The importance and relevance of creativity and innovation to business practices for the 21st Century.
  2. How to use design thinking to challenge practices and assumptions in business and organisations.
  3. Create a customer journey map.

Course Content

This design thinking course will cover the following topics:

  • The principles of design thinking.
  • Applying the concepts of design thinking to identify gaps in the market place.
  • Identify customer pain points.
  • Case studies.
  • Customer Journey mapping.
  • Concept of reframing.
  • Challenging Assumptions.

Intended Audience

This design thinking course is suitable for, but not limited to; entrepreneurs, managers in small business, leaders in government institutions, department heads from large manufacturers, managers from financial institutions, app developers, tech start-ups, scale-ups. This design thinking course is designed for individuals who are looking to utilise principles of design think to differentiate themselves from their peers or competitors.

Delivery Style

This design thinking course will be delivered as an interactive, introductory course consisting of a instructor lead lecture, group and individual activities. Those who take part in this design thinking introductory course may also be interested in the next and more intensive course in this series, ReThink Course: Ideate Innovate Impact.

Course Prerequisites

This design thinking course has no prerequisites and is open to all members of the public.

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join Waitlist

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