Digital Media Course: The Creative Force

Digital Media Course: The Creative Force

Courses in Sydney

Learn social media strategies that work with our Social Media Marketing courses in Sydney.

Learn Social Media Marketing with our Social Media Marketing courses in Sydney.

This Creative Conversation is all about bringing people together on a local and regional level to network, understand and share ideas for the 21st century. The focus of this social media course is to understand and discuss the impact of the creative force of digital media on our societies: specifically, how, why and when we use social media? How does it influence us? Does the endless supply of social media create an insatiable demand for more? What impact does social media have on our culture and our identities? These questions and others about the profound impact that social media has on our daily lives will be debated and dissected to form a lively discussion forum for participants in both Ningbo, China and Sydney, Australia.

This social media course takes ‘a great leap forward’ in education and creates a pioneering virtual class across two countries, China and Australia; across two universities, the University of Newcastle Sydney campus and University of Nottingham Ningbo China. The course will be offered as a face-to-face course in Sydney that will link through a live video stream to a virtual class at the University of Nottingham Ningbo China.

Learning Outcomes

After attending this social media course, you will have:

  • An enhanced understanding of the pros and cons of social media and the practices associated with social media in Australia and China.
  • A clearer understanding of social media as a cultural tool that ferments and cements significant societal transformation.
  • A greater understanding of the impact of social media in society and family life.
  • An understanding on the psychological impacts of social media.

Course Content

This social media course will cover the following content:

  • How we communicate and socialise using social media.
  • Changes to doing business and evaluating success through the use of social media.
  • The Impact of social media on family life and children; relationships; education and careers; consumerism, productivity; privacy and politics.
  • Psychological impacts of social media on immediacy, trust, cyber bullying and online harassment.

Intended Audience

This social media course is suitable for people who are interested to learn more about the impact of social media in business, education and life across boarders in both Australian and China.

Delivery Style

This social media course will be delivered as an interactive workshop consisting of an instructor-led group discussion. The course will be offered as a face-to-face course in Sydney that will link through a live video stream to a virtual class at the University of Nottingham Ningbo China. In this course participants will be encouraged to understand, debate and exchange ideas with their Chinese participants. This social media course provides a unique forum for both Australian and Chinese participants to join in a discussion about an important topic in both societies.

Course Prerequisites

This social media course has no prerequisites and is open to all members of the public.

Andrew White’s main research and teaching interests are on the impact of digital media on contemporary society, and the development of the cultural and creative industries in China. He has published his research in the form of journal articles, book chapters and a single-authored monograph with Palgrave Macmillan entitled Digital Media & Society; a Portuguese translation of this book was published in 2016. His journalistic articles on the creative industries and digital media have appeared in the China Daily, Washington Post and The Guardian. He is currently the Director of the AHRC Centre for Digital Copyright and IP Research in China as well as the Head of the School of International Communications.

Professor Brewer is the Dean, University of Newcastle, Sydney. Her career has spanned organisational behaviour, psychology, education and business as a researcher, lecturer, and author. Her research expertise is people at work including conflict, change, leadership, commitment, stress as well as gender. Her work has been applied in diverse industry sectors such as business, education, industrial relations, human resource management, health administration, public policy, transport and logistics; banking and mining. She has led commercial facing entities including a start-up to success.


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Available dates for Digital Media Course: The Creative Force

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