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Business Development Course

Business Development Course

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Sales & Service courses in Sydney. Put your customers first and achieve outstanding results.

Learn Sales & Service with Sales & Service courses in Sydney at NEWCourse – created for you by the University of Newcastle.

This business development skills course will equip you with sales and marketing skills to help grow your business. In this business development skills course you will develop practical expertise using an evidenced-based sales process that has been demonstrated to deliver strong results. The marketing skills imparted will enable customers to be “pulled” to your business via your unique offer.

Learning Outcomes

At the completion of this business development skills course you will:

  1. Have acquired a set of robust sales steps for pitching your business to prospective customers.
  2. Gained confidence in applying these sales steps to your own business scenario.
  3. Leant how to connect with your customers emotionally for a stronger and more successful relationship.
  4. Discerned your unique product or service difference for offer to your customers.
  5. Discovered a way in which you can develop your business portfolio by both selling and “pulling” customers to your offer.

Course Content

This business development skills course will cover the following content:

  • How to prospect and qualify a customer.
  • Listening for both the functional and emotional needs of your customer.
  • Presenting features, advantages and benefits.
  • Applying trial close.
  • Overcoming objections.
  • Closing the sale.
  • Discerning the unique selling proposition which can then be translated into a marketing approach for “pulling” customers to your offer.
  • Application of the marketing mix to build customer awareness and engagement towards your product or service offer.

Intended Audience

This business development skills course is suitable for anyone who is wishing to develop their own business or sales within their area of responsibility in a larger organisation.

Delivery Style

This business development skills course will be delivered as an interactive workshop designed to build your sales and marketing skills in both theory and practical application to real-life scenarios. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.

Course Prerequisites

This business development skills course has no prerequisites and is open to all members of the public.

This course has no current classes. Please join our waitlist and we will notify you when we have places available. Join Waitlist

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